ASPCA Web Banner
ASPCA Magazine Layout
Objective:
To create a new branding and promotional campaign to promote a non-profit named, ASPCA Mission Orange. Requirements were magazine spread layout, web banners and a bust stop banner.
Vision:
I started my vision for the campaign with inspiration from joyful animal images because the ASPCA tends to show the opposite. I wanted the poster to have an outdoors playful mood. I achieved that by making sure there were blue skies, green grass and an animal running.